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U proteklih nekoliko godina, digitalni marketing je preuzeo primat i pretekao je tradicionalnu štampu. Međutim, to ne znači da je štampa nestala. Evoluirala je kako bi štamparijama omogućila da održavaju korak sa konkurencijom i sutuacijom na tržištu. Šta se dogodilo?
Komunikacija i mediji danas su neodvojivo povezani. Kako su marketinške agencije i marketinška odeljenja počeli da traže nove načine za proširivanje publike, uz okretanje štampi radi pružanja novih usluga koje nisu deo njihove tradicionalne uloge, štamparije su shvatile da je došlo vreme za promenu i usredsredile su se na proširenje asortimana proizvoda i usluga, dizajniranih u skladu sa najnovijim marketinškim trendovima.
To je stvorilo „svršenu oluju“ u kojoj se digitalni marketing spojio sa modernizovaom štampom, a zajedno su kreirali osnovu za transformisanje preduzeća i ostvarivanje ciljeva koji su nekada bili nedostižni.
Zadivljujući je asortiman usluga koje je sada moguće ponuditi uz najnoviju tehnologiju štampe i marketing. Međutim, pitanje je kako štamparije i marketinški stručnjaci treba da rade zajedno na postizanju zajedničkog cilja i kako je moguće povezati štampu, veb, društvene mreže, e-poštu i SMS.
Odgovor leži u prihvatanju multimedije.
With help from Konica Minolta, you can now offer new services with the range and capabilities to tackle the challenges of cross-media marketing. With our innovative printing solutions, you can help your clients reach their target audience using the individual’s preferred method of communication—no matter whether that’s social media, instant messages, e-mail or traditional print.
What makes the solution run so smoothly is the fact that applications are deployed as a SaaS. That means you don’t have to deal with server-related headaches and huge costs when implementing professional printing solutions.
Want the ultimate in digital print production performance? You just found it. Konica Minolta’s Production Printing and Office hardware are industry benchmarks, with devices offering revolutionary colour image quality, ultra-high-speed black-and-white output, pro-quality inline finishing options to meet your complex job specifications, and more. Regardless of the size or area of specialisation of your company, our print hardware lets you build up your printing infrastructure, manage digital content, put in place state-of-the-art measuring instruments, and explore other solutions designed to change your workflow beyond recognition.
Explore the countless different ways in which Konica Minolta software products could improve your operations. Konica Minolta solves the problems of your company, matches different working styles, and offers software solutions meeting the needs of your industry. By prioritising your needs at all times, Konica Minolta meets the software requirements of even the most demanding global organisations. Using the system, you can keep a lid on the cost of any printed or copied output, create advanced security measures to ensure sensitive documents don’t fall into unauthorised hands, and more.
Our experienced, knowledgeable specialist staff will answer any questions you may have, and show you how to operate your product. Our services function for your benefit, within a support system designed to ensure you and your company benefit fully from the solutions. We offer a range of different services, including optimised print services to combine your consulting; hardware and software implementation; workflow management to lower your document spending; and smart security services, to keep your business safe.
With Konica Minolta’s cross-media solutions, you can experience how media, pre-press, print and digital blend together perfectly to give you complete control of all your printing processes. This lets you combine content, design, visual layout, colour and size to create personalised promo messages to turn your target audience into loyal customers.
With our quality marketing production tools, you can enhance customer communication and respond to their needs accordingly, with automated responses based on customers’ actions making such assignments far easier. You can now seamlessly create, deploy and report on all promo content, including direct e-mails, newsletters, SMS and instant messages, augmented reality, PURLs, NFC tags and QR codes—and all via a single platform.
The centralised dashboard means you can manage multiple printing processes and automate all those tedious and repetitive manual tasks.
Automatically triggered e-mails are designed to reach your customers at the right time
Data sets collected from clicks to any hosted landing page are immediately appended back to the customer contact record in the database
Personalised URLs and general URLs are generated on-demand within the platform and easily integrated into an e-mail or direct mail campaign
Text messages are sent to customers, either as a general message or customised to the recipient
Web pages supporting your marketing campaign are hosted within the system
Prokom je Konica Minolta Korisnička Zajednica gde možete pronaći istraživanje tržišta, informacije i praktične alate, koji će Vam pomoći da postanete bolje informisaniji, produktivniji i na kraju profitabilniji. Mi u Prokomu smatramo da se ne radi samo o onome što ste napravili, već o tome šta omogućavate
DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses.
It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.
Four steps to build your business:
Pretvorite vašu uslugu štampanja u marketinškog servis provajdera uz pomoć Konica Minolte. Sprovesti kompleksne marketinške kampanje i ostvariti veći ROI. Kontaktirajte nas danas i otkrijte beskrajne nove načine automatizacije marketinga. Ako mislite da biste mogli imati koristi od saveta o tome kako povećati kapacitet unakrsnih medija pomoću programa Digital1234, kontaktirajte nas i dogovorite sastanak s predstavnikom Konica Minolte.
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