Variable Data Publishing

Focus on your customers’ interests – individually

Grow your business and ensure your customers’ loyalty


As a print service provider, you constantly have to grow your business and ensure your customers’ loyalty. At a time where printing services are readily available and more comparable than ever, how do you differentiate in the hard-copy printing market? And how do you retain your customers?

What is variable data publishing?

Variable data publishing, printing or VDP, is a hugely valuable solution for commercial printing and graphics companies who rely on the professional look and feel of finished products and the revenue-generating benefits it can bring to their business.


Quickly plan and execute print jobs

Customer data can be easily integrated with document design without the need for scripting or programming. A huge variety of data, including text, graphs, colour with industry standard barcodes and personalised images can be incorporated into a mail merge or other volume print job quickly and easily.


Konica Minolta’s VDP solutions also personalise marketing documents using clever templates and guides to create flyers, direct-mail cards, certificates and awards, and come with step-by-step instructions as to how to modify templates using information in an Excel database.


Intuitive solutions that will save you time and money

Using the latest technology, Konica Minolta’s VDP solutions can intelligently read data and decide automatically whether marketing materials can be emailed rather than posted, saving companies’ time and money. To chat about how our joined-up variable data publishing solutions could be meeting your company’s own very special VDP needs, click on Contact Us, and one of our specialists will be in touch!

Variable data publishing

Variable data publishing

Personalised communications through Variable Data Publishing

Today's information overkill has made hard-copy personalised communications all the more important. A letter or marketing message customised to the recipient’s needs has a far greater chance of being read and taken in. This makes messages from printers more effective, increases response rates and strengthens customer relationships.


Your customers benefit from Variable Data Publishing printing services in the following ways:


  • More effective messages through personalised marketing
  • Increased response rates
  • Stronger relationships to their customers
  • Effective cross-media marketing
  • Adds value to a digital page


At the same time, your company itself will profit from Variable Data Publishing thanks to:


  • Broader service portfolio
  • Higher profits
  • Increase in recurring revenues
  • Generation of higher profits than with static content
Hardver
Konica Minolta Printing Hardware

Want the ultimate in digital print production performance? You just found it. Konica Minolta’s Production Printing and Office hardware are industry benchmarks, with devices offering revolutionary colour image quality, ultra-high-speed black-and-white output, pro-quality inline finishing options to meet your complex job specifications, and more. Regardless of the size or area of specialisation of your company, our print hardware lets you build up your printing infrastructure, manage digital content, put in place state-of-the-art measuring instruments, and explore other solutions designed to change your workflow beyond recognition.

Softver
Konica Minolta Software Products

Explore the countless different ways in which Konica Minolta software products could improve your operations. Konica Minolta solves the problems of your company, matches different working styles, and offers software solutions meeting the needs of your industry. By prioritising your needs at all times, Konica Minolta meets the software requirements of even the most demanding global organisations. Using the system, you can keep a lid on the cost of any printed or copied output, create advanced security measures to ensure sensitive documents don’t fall into unauthorised hands, and more.

Usluge
Always at your Service

Our experienced, knowledgeable specialist staff will answer any questions you may have, and show you how to operate your product. Our services function for your benefit, within a support system designed to ensure you and your company benefit fully from the solutions. We offer a range of different services, including optimised print services to combine your consulting; hardware and software implementation; workflow management to lower your document spending; and smart security services, to keep your business safe.

oblikovanje štampanog materijala.

Prokom je Konica Minolta Korisnička Zajednica gde možete pronaći istraživanje tržišta, informacije i praktične alate, koji će Vam pomoći da postanete bolje informisaniji, produktivniji i na kraju profitabilniji. Mi u Prokomu smatramo da se ne radi samo o onome što ste napravili, već o tome šta omogućavate

Pridružite se Prokomu

Četiri koraka za više posla

DIGITAL1234 Vam predstavlja četiri jednostavna koraka za više poslova. Konica Minolta program razvoja biznisa je dizajniran da omogući dobavljačima usluga štampanja da napreduju u svom poslovanju.

Potreban je pristup zasnovan na prilikama, koji klijentima pokazuje u četiri praktična koraka kako da identifikuju, procene, opravdaju i implementiraju nove poslovne mogućnosti. Sve što treba da uradite je da se registrujete jednom da biste dobili sve ove vredne informacije - bez ikakvih obaveza ili troškova.

Četiri koraka za izgradnju vašeg poslovanja:

Omogućavanje poslovanja putem  variable data publishing-a

Kako možete profitirati od personalizovanog marketinga
 

Današnje prekomerno informisanje učinilo je personalizovanu komunikaciju još važnijom. Pismo ili marketinška poruka prilagođena potrebama primaoca ima mnogo veće šanse da bude pročitana. To čini poruke efikasnijim, povećava stope odgovora i jača odnose s klijentima.

Variable data publishing (VDP) je tehnologija koja omogućava personalizovani marketing - i ekonomski izvodljiv. Kreiranjem personalizovanih dokumenata u jednom štampanom izdanju, VDP dodaje značajnu vrednost digitalno štampanoj stranici. Širenjem svog portfolia tako da uključite ovu uslugu, možete pružiti širok spektar korisnika visoko efikasnim ulazom u svet personalizovanih komunikacija. Za Vas, VDP je sredstvo za generisanje više biznisa sa višim profitnim maržama.

Stupite u kontakt

Stupite u kontakt

Mislite li da bi publikovanje varijabilnih podataka moglo biti ispravno za vašu kompaniju?

Da biste razgovarali o tome kako bi naša softverska i hardverska rešenja mogla zadovoljiti vaše VDP potrebe, kliknite na Kontaktirajte nas, a jedan od naših stručnjaka će Vas kontaktirati!

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o trenutnim proizvodima i uslugama Konica Minolta poslovna rešenja se d.o.o. i drugih < a href = "http://konicaeu.azurevebsites.net/eu-en/general/meta/associated-companies"> povezanih kompanija unutar grupe, koja je prilagođena mojim ličnim interesima . Vaši podaci će biti obrađeni u skladu sa našom politikom privatnosti .

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